Trojan Condoms were on a mission to take on big boy Durex in the UK. No other competitor had succeeded before and those who dared to make a move did so at their peril. Awesome challenge. It got better. Supported with the Trojan Games website www.
Launching a brand with compelling content | Oystercatchers
The US condom giant Trojan is making its first foray into the UK market - which is dominated by its rival Durex - with a risque viral campaign based on the idea of a sex Olympics. The campaign, called the Trojan Games, consists of a series of three viral clips shot as serious athletic events but based on sexual prowess. For example, in "judo", a man and a woman face off against each other but are naked from the waist down. The woman wins by throwing the man to the mat and mounting him.
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